According to Shilpi Bhageriya (internet marketer) article, Being a small or medium sized business if you are promoting your brand on Twitter, then ensure that you are not doings any of the following mistakes and if you have done already, then try to make it correct as early as possible.
Leaving your bio unfilled
How will anybody know about you or your business if you don’t fill your bio? You must put some basic info about your business to attract the followers.
Alongside the bio, ensure that you have a good profile image, background, and a cover image. These small things are responsible for changing the complete look of your Twitter profile. Just be precise and crisp while writing your bio as filling your bio doesn’t mean writing a complete essay.
Not following back
If you are not a very big brand or a celebrity, then ensure you follow back some of your crucial followers. Often when you don’t follow some of your essential followers, then you come across as an individual who doesn’t follow back and is very elite. This can affect the image of your company or brand.
Pushing FB updates in Twitter feed directly
Have you synced your FB page with your Twitter profile? However, always keep in mind that your FB audience is very much different than your Twitter followers.
Some posts which work brilliantly on FB, they don’t generate a good response on Twitter and that is why the people’ mindset on both the platforms is not same.
Design your content in a different way for the different audience. Additionally, your complete posts are not viewable and there is no assurance that your follower will click on the link for reading more when you sync your FB page to Twitter.
Retweeting too much
Retweeting every tweet which you go through is not at all a good idea; it makes your followers bored, makes your profile cluttered and thus your followers decide to unfollow you.
Often you retweet things only as you don’t have anything new for posting. However, that must not be the case. Retweet the things only which you think to impact your business in some better way.
Hashtags help the companies for tracking their own performance. If you are having a new item or a contest, then you can make some rare hashtag for it so that you can track its response and retweet or reply the tweets accordingly.
Additionally, via hashtags you can keep yourself updated with the trending news and can make some plan around it possibly.
Not tracking results
If one is not tracking the results of his/her Twitter campaigns, then he/she is making the major mistake. The only method for knowing whether your effort has paid off or not is by tracking your campaigns’ response.
You should always know that growth rate and engagement level in the number of your followers, click on your tweets and more.
Utilize Google Analytics for tracking the results and for measuring traffic on your site via Twitter. Additionally, you can go through your Twitter functionality by utilizing Twitter Analytics as well.