If you are one of the many website owners who have chosen WordPress as your content management system and publishing platform, then you will no doubt have found out that there are a huge number of hosting services available to host your website, each one seemingly offering something slightly different.
So, how do you choose between all these different offerings if you don’t really understand some of the terminology?
To help you choose a website hosting service that will meet your needs now, and in the future, here is an explanation of why, SSD and WordPress optimised, are the two terms that you should be looking out for.
What’s the difference between SSD hosting and HDD
The difference between an SDD host and an HDD one is in the hardware that a hosting company will use to store your website and your content.
HDD stands for hard disk drive and SDD stands for solid state drive. A hard disk drive contains a magnetically coated disk that spins at high speeds and is read from, and written to, by a mechanical arm that moves back and forth across the disk.
An SDD hosting provider uses solid state drives, which are similar to flash drives, and it has no moving parts at all.
Why is an SDD hosting service better than an HDD one?
Because there are no mechanical parts in an SDD, it is more reliable and it is faster too. The speed that a website operates is a major consideration when choosing a website host because, if a website is slow to load or respond, users will very quickly get frustrated and move on to another site.
When that is your business site or a money-making website; that means that you are losing potential customers and revenue.
What is WordPress Optimised Hosting Service and why is it better?
There are many different providers of website hosting services that you could choose from and, in theory; you could host a WordPress website on any of them.
If you choose a WordPress optimised host, though, you will get a number of immediate benefits. An optimised site will provide you with faster and higher ranking on Google and other search engines.
It also means that WordPress will be loaded for you and any updates that come along will be loaded for you as well.
In addition to that, you will also receive better support, because the provider’s support team will be familiar with the application, so they will be able answer any questions you have much quicker.
Is a WordPress optimised SSD host any more expensive?
You may have read that solid state drives are more expensive than hard disk drives and, if you were looking at buying drives for your own computer, that would certainly be true.
When you look at hosting prices, however, the difference in price is negligible, because of the savings that the host company gets through the increased reliability and durability of SSDs.
Why you should choose WordPress optimised SSD hosting
In summary, if you are looking to host a WordPress website, SSD hosting will give faster responses on your website, which will encourage users to stay on your site for longer, and that could lead to increased sales.
A WordPress optimised host will mean less work for you, better support, and quite probably, better rankings on Google too.
First and foremost, let me define what a landing page is. A landing webpage is simply a web page what visitors first land on or see when they arrive to your website.In the marketing aspect, a landing page is very important to convert visitors into prospects or customers.
A landing page is created to give the first impression to your visitors and tell them about what they need and how you can solve their problem. If you manage to deliver that information and grab your visitors attention, you will be successful.
If you fail to grab your readers attention for the first 15 seconds, you have lost your opportunity to acquire a lead or make money. That is why putting some time and effort optimizing your landing webpage will create a huge difference in your business.
WordPress is a website builder that uses a blog environment to display your content in the internet. Most WordPress templates will have at least 2 columns, 1 column for the content and another is a sidebar. Using a blog feature as a landing webpage for sales has several disadvantages.
When converting your visitors into buyers or leads, you will need to get rid of all the distractions. Links on top of your blog, and at the sidebar contributes to distract your visitors into getting your information. So, if you are using WordPress, is this possible to create a high converting WordPress landing page?
The answer is YES!
How to create WordPress landing page: Using custom WordPress templates
The easiest way to increase conversion using WordPress is by integrating WordPress landing page plugin. This will give your blog into a minisite look that will get rid of all the links on the top menu bar, and sidebar.
The advantage of using WordPress landing page templates is that you will be able grab your readers attention to create high converting click through rates.Having a high click through rate “CTR” will result in more profit to your marketing either in terms of leads or customers.
The second method on how to increase conversion is by using a pop-up opt in form in your blog. Pop-up light box has proven to drive more opt in to your mailing list to create a long term relationship with your visitors. You will need to use email marketing to build a sustainable online business.
This will exponentially boost your conversion rate, and that is the main goal for marketers. Huge traffic will not result in more sales, but traffic with high converting pages are what drives more sales and revenues.
To conclude, using WordPress landing page templates is a good solution to increase your traffic conversion and turn them into leads or buyers. Work on optimizing your website, then you will see huge success in marketing using WordPress.
Even though many marketers consider e-mail as being obsolete, it is still an effective way to promote your business and connect with new audiences. According to a survey around 60% marketers believe that email marketing is 4 times more effective than any other technique. It is the best way of gaining trust, building a brand and retaining customers from all around the globe. For this, you don’t need to spend a huge amount to manage this campaign. Here is the list of the top 5 WordPress plugins that helps you to complete this task in the easy and quick manner.
This will give you an opportunity to easily customize the form you want to display on your site. You just need to install it and start customizing slide in, footer bar, a light box, etc. The reason behind its popularity is its exit intent pop-up. This pop-up helps to catch the attention of customers and ask them for subscribing to your mailing list before they leave your website.
Another outstanding plugin offer by WordPress is LeadPages, it allows you to create custom landing pages for your website by using templates and joining them to your e-mail list. Moreover, it also offers various modules that allow you to create custom opt-ins that allow the visitor to directly subscribe to your email list.
This is one of the most popular and highly appreciated e-mail marketing platforms, which just now connects with WordPress website. It is very easy to install and after installation, it allows you to create simple forms for your website and also design e-mail newsletters by using ready-made templates.
Attention Grabber Plugin
This is one of the most effective ways to attract the attention of your visitor toward your e-mail subscription when they visit your site. The best part about this platform is that it offers numerous features to you and also gives you an opportunity to easily track sign-ups on your website.
SumoMe’s List Builder
Last but not the least plugin offer by WordPress is SumoMe’s List Builder. It helps you to grab the attention of your customer at the time when they are about to leave your website. Most of the people confuse it with OptinMonster, but it is totally different. It is very flexible and allows you to share your content, image, video or any other media easily to social media channels. It also integrates with e-mail marketing channels easily to reach a huge number of audiences.
WordPress is a great content management system and web designers all over the world utilize the benefits of WordPress website design. WordPress offers a variety of themes and great customization options. As it’s an open source CMS, you can design a website even e-commerce at an affordable rate and install variety of plugins to make your website usable.
By using WordPress for ecommerce sites, a dynamic ecommerce site can be created that you will be able to maintain yourself. The following are step by step to create e-commerce with WordPress
Install Your WordPress
Look under the “Software” heading after logging in to your hosting control panel. You will find a link for WordPress under the “Software” heading.
You can install the WordPress files by clicking on this link. A password will be generated that you will enter to login to your site’s administration panel. This will install your site with the default theme.
Choose a Theme Template
You can find hundreds of free WordPress themes by searching for “free WordPress themes” on Google. Unzip the files after downloading the zip file to your desktop.
Upload the theme files to your site’s theme folder on the serve (wp-content-themes). Log into your site’s admin area and click on appearance to activate the new theme.
Click “add new” after selecting your new theme. Your new theme will now be applied to your site.
Install eCommerce Plugin
To find a suitable ecommerce plugin to add to your new ecommerce site, search for “WordPress ecommerce plugin” on Google and download it to your desktop. Install the files in your site’s plugins folder on the server (wp-content-plugins).
The ecommerce links will now appear in your account, checkout, products, page sidebar and transaction results after you have activated the plugin.
Input your Products
You can set up your product parameters by visiting your plugin’s general settings and then adding your products. Regardless of the plugin you downloaded, you will be able to add as many products as you want to. You can manage all of them from your admin panel.
Optimize Your SEO
You can optimize the title and Meta tags for your WordPress blog content by installing the All-in-One SEO Pack. To create search engine friendly web page addresses or URLS, and change the permalink structure. You can achieve this by going to settings>permalinks>custom structure.
In the blank box insert /%postname%.html and save the changes.
Unless you generate traffic to your WordPress ecommerce website, you won’t be selling much. Some effective ways to generate traffic include:
Pay per click marketing
Social media marketing
You can track the amount of visitors by visiting the site statistics that will most likely be included with your hosting plan. You will also be able to track where visitors are coming from and the keywords they used that showed them your site in the search engines. This is a convenient way of monitoring your website’s traffic.
3 Major Reasons to Use WordPress for eCommerce Websites
The following are three major reasons you will really benefit by using WordPress to run your ecommerce site:
WordPress is search engine friendly: If you use a good search engine optimized WordPress theme on your ecommerce site, it will get indexed on search engines effectively and users will find it quickly.
WordPress is free: When using WordPress you don’t have to buy software because WordPress itself is an open source software itself. Most renowned web hosting companies seem to offer WordPress as a one-click install.
WordPress is easy: WordPress can be used by anyone who knows how to use Microsoft Word. An online store can be managed relatively easily through the WordPress visual interface.
It is apparent that using WordPress for ecommerce sites is beneficial in many ways, and now you know how to use WordPress for your own ecommerce website.