WordPress tutorial

First and foremost, let me define what a landing page is. A landing webpage is simply a web page what visitors first land on or see when they arrive to your website.In the marketing aspect, a landing page is very important to convert visitors into prospects or customers.

A landing page is created to give the first impression to your visitors and tell them about what they need and how you can solve their problem. If you manage to deliver that information and grab your visitors attention, you will be successful.

If you fail to grab your readers attention for the first 15 seconds, you have lost your opportunity to acquire a lead or make money. That is why putting some time and effort optimizing your landing webpage will create a huge difference in your business.

Using WordPress

WordPress is a website builder that uses a blog environment to display your content in the internet. Most WordPress templates will have at least 2 columns, 1 column for the content and another is a sidebar. Using a blog feature as a landing webpage for sales has several disadvantages.

When converting your visitors into buyers or leads, you will need to get rid of all the distractions. Links on top of your blog, and at the sidebar contributes to distract your visitors into getting your information. So, if you are using WordPress, is this possible to create a high converting WordPress landing page?

The answer is YES!

How to create WordPress landing page: Using custom WordPress templates

The easiest way to increase conversion using WordPress is by integrating WordPress landing page plugin. This will give your blog into a minisite look that will get rid of all the links on the top menu bar, and sidebar.

The advantage of using WordPress landing page templates is that you will be able grab your readers attention to create high converting click through rates.Having a high click through rate “CTR” will result in more profit to your marketing either in terms of leads or customers.

The second method on how to increase conversion is by using a pop-up opt in form in your blog. Pop-up light box has proven to drive more opt in to your mailing list to create a long term relationship with your visitors. You will need to use email marketing to build a sustainable online business.

This will exponentially boost your conversion rate, and that is the main goal for marketers. Huge traffic will not result in more sales, but traffic with high converting pages are what drives more sales and revenues.

To conclude, using WordPress landing page templates is a good solution to increase your traffic conversion and turn them into leads or buyers. Work on optimizing your website, then you will see huge success in marketing using WordPress.

Even though many marketers consider e-mail as being obsolete, it is still an effective way to promote your business and connect with new audiences. According to a survey around 60% marketers believe that email marketing is 4 times more effective than any other technique. It is the best way of gaining trust, building a brand and retaining customers from all around the globe. For this, you don’t need to spend a huge amount to manage this campaign. Here is the list of the top 5 WordPress plugins that helps you to complete this task in the easy and quick manner.

OptinMonster

This will give you an opportunity to easily customize the form you want to display on your site. You just need to install it and start customizing slide in, footer bar, a light box, etc. The reason behind its popularity is its exit intent pop-up. This pop-up helps to catch the attention of customers and ask them for subscribing to your mailing list before they leave your website.

LeadPages

Another outstanding plugin offer by WordPress is LeadPages, it allows you to create custom landing pages for your website by using templates and joining them to your e-mail list. Moreover, it also offers various modules that allow you to create custom opt-ins that allow the visitor to directly subscribe to your email list.

MailChimp

This is one of the most popular and highly appreciated e-mail marketing platforms, which just now connects with WordPress website. It is very easy to install and after installation, it allows you to create simple forms for your website and also design e-mail newsletters by using ready-made templates.

Attention Grabber Plugin

This is one of the most effective ways to attract the attention of your visitor toward your e-mail subscription when they visit your site. The best part about this platform is that it offers numerous features to you and also gives you an opportunity to easily track sign-ups on your website.

SumoMe’s List Builder

Last but not the least plugin offer by WordPress is SumoMe’s List Builder. It helps you to grab the attention of your customer at the time when they are about to leave your website. Most of the people confuse it with OptinMonster, but it is totally different. It is very flexible and allows you to share your content, image, video or any other media easily to social media channels. It also integrates with e-mail marketing channels easily to reach a huge number of audiences.

Easy Steps to Create WordPress Landing Page