Tricks for Boosting Back From a Google Penalty

Posted on by Rachel Smith

Tricks for Boosting Back From a Google PenaltyWhen Penguin and Panda rolled out, many website owners were devastated as their ranks were swiftly taken away at the blink of an eye.

It’s an issue no business or entrepreneur wants to endure, but will if not careful.

Google is very serious about its algorithm and providing users with the best search results possible.

At this point, website owners scrambled about, looking for SEO services to help their company get back into the good graces of Google.

No one was spared from these updates – not even the billion dollar corporations that faced Google penalties for whatever reasons deemed necessary.

It took a long time for some businesses to get a foot hold on their rankings. The longer they suffered from low rankings, the longer their bottom line suffered.

If you found that you were affected by a Google penalty, then you can use the tips some of the best SEO services companies use to bounce back.

Understanding Penguin and Panda

In order to bounce back, you first need to understand what changes Penguin and Panda brought, so you can have an idea of how it works. This way, you can potentially avoid getting back into trouble with Google. An Internet marketing agency can also help you better understand this:

Penguin: Better catches websites that are using spamming methods, such as purchasing links or getting links through link networks for the sole purpose of boosting their ranks in Google.

Panda: Designed to filter out web pages that are low quality.

Getting Your High Ranking Back

Here is a list of quick tips you can use to get your website back on track after being penalized by Google:

  1. Take a look at your search console on Google. This will have a notification if your site was tagged for web spam.
  2. Take a look at your backlink profile. You can download you link report from the Google Search Console, once known as Webmasters. Check for links stemming from spammy websites and attempt to disavow them.
  3. Analyze the content on your site. Make sure there’s no duplicate content or pieces that were poorly written. Also, avoid using keyword stuffing.
  4. Review recent Google algorithm changes to see if you are in violation of anything. Google is known to change its algorithm between 500 and 600 times annually.

You can work together with an SEO services company to analyze your site and right any wrongs that have been found. This is the quickest and most effective way to get back on the right path to business growth.

5 Crazy Ways To Get Your Website Go Viral

Posted on by Rachel Smith

5 Crazy Ways To Get Your Website Go Viral

Each month, a few crazy videos, gifs or blog posts go viral on the internet and the people who created them gain international praise for them. Some of the people who go viral even make deals with particular companies like Belle Du Jour or Bryanboy.

The reality is that nobody will tell if they will go viral or not. We all know that every ‘digital analyst’ has their opinion. But here are a few tips that might help your blog go viral.

Capture the zeitgeist

When Steve Jobs died, a ‘Mumsnet blogger’ Eliza Gray wrote a poem about him. Her poem had all the making of a viral one and got displayed on the screens in the Apple stores across the world. That is one way to go viral. Therefore, advertise your blog extensively, praise it, and let everyone know that your blog exists.

A small ask goes a long way

If you want your idea to trend, then you need to make sure that it’s easy to join in. For example a small activity that everyone can add to and that will go a long way. The Gallery at Sticky Fingers’ blog does just this – anyone can post a picture according to the weekly theme.

Get the giggles

People love to share funny and silly stuff. So try to share something that everyone can laugh at. Like the ‘Mumsnet blogger’ Cass Parkin’s spoof of 50 Shades of Grey.

Say it straight (from the heart)

Many blogs that go viral are silly, but they are intelligent and witty. If you can’t think of anything that matches this criterion, then use your personal story. This can bring in a lot of views if people find it interesting enough.

If you have a fresh take on your own life, and you blog it with honesty and wit, then you have the chance to go viral.

Network, network, network

If you have something to say, then share across the social media networks. Twitter, Facebook, YouTube, etc. The chances are that it will be widespread across the internet because your video was shared again and again. It is easy to do so; all you have to do is just post on the social platforms because it is in an easily sharable format. Just take the examples of the ‘Fenton video’ and ‘Gangnam Style’.

Making your blog go viral isn’t hard as most people think. However, if you don’t know what you are supposed to do, then, it can be an uphill battle for you. The tips revealed in this article will help you to make your blog go viral.