5+ Tips To Bear in Mind While Registering Your Domain Name

Posted on by Rachel Smith

Here are a few tips and considerations for you to keep in mind when it comes to domain name registration. Remember, once you settle on a domain name, it is going to be very expensive and difficult to change it.

5+ Tips To Bear in Mind While Registering Your Domain Name

Keyword or business name?

There are advantages and disadvantages of going with both these choices.

A keyword will rank better with search engines since it is relevant to the product or service you are offering. A visitor will most probably click on domain names which describe what they’re looking for as opposed to a brand which they may or may not have heard about.

Keyword domains are great for websites which are dedicated to a particular theme or product. The only problem with keyword domains is that they are going to be very hard to register since most of the good ones are already taken.

Also, they aren’t ideal if you are selling multiple products or are looking at enhancing your business further in the future which would make the keyword irrelevant.

When you register your domain name as a business, it means that you can choose to offer additional products or services or change what you are already offering.

It’s easier to find a memorable name too which will help a lot with your brand’s recognition.

Keeping it simple

No matter what you choose to go with, remember to always keep it as simple as possible. If you decide to make your domain name too confusing, visitors might not be able to relate with it and that is never good for business.

Stay away from numbers

When you use a number in your domain name, people will not be able to figure out whether you’re using the actual number of are spelling it out. This certainly isn’t simple. So try and stay away from numbers in your domain name.

Location

If you’re running a business that is in a specific geographical location, try and include the location in the domain name too. But do not include it if it is going to make it too complicated.

Trademarks

When selecting a domain name it is important for you to first check and confirm that the name hasn’t been trademarked by someone else already. This’ll save you from a lot of unnecessary trouble down the line.

Some final tips:

• Do not use hyphens in your domain name as they can be forgotten easily and do not rank very well as far as search engines are concerned.

• Stick to.com domains since people remember these ones quicker than anything else.

• Keep your domain name as concise and short as you can. The longer the name, the harder it is to remember and the more than chances of it being spelt incorrectly.

• Don’t just register the domain name you want. Register a number of variations of the name as well. This will prevent others from registering names that are similar to yours. It doesn’t cost too much. And you can re-direct all of them so that they land on your website.

3 Major Mistakes When Choosing Domain Name

Posted on by Rachel Smith

About Domain Name

Every day thousands of websites are launched on the online world. And each of them is offered under a unique domain name. Statistics show that most of such sites are related to business.

To open a business is similar to build a house. Before you start building, of course you have to lay the firm foundation for it. Only that house will be safe, the storeys of which have been constructed on the quality foundation, won’t it? So, don’t forget that a good domain name is a high quality base, in other word a successful start-up for your business.

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But in fact, not everybody take this moment into account. Some people consider that if a domain name they have chosen doesn’t fit their needs there won’t be any problem with buying another one. If you also think in the same way, you are mistaken. As firstly, visitors and clients remember your website under the domain name you have chosen first, and when you change it they can be confused. And secondly, there is no guarantee that for the second time you’ll be able to find the very domain name that you need for your business.

3 Major Mistakes When Choosing Domain Name

Because every day hundreds of domains are bought, sold and traded online. So, to choose the right domain name you should take the following tips into consideration:

A domain name should be simple and easily-remembered

It’s better to choose a short, simple name that is suitable for your company profile. But what can you do if all the optimum short domains are in use? No problem. In this case you can choose an easily-remembered word or word combination. In fact, not shortness, but simplicity and memorization are more important criteria to stamp your website’s address on the memory of the visitors and clients. The main thing is that it will be easily remembered. Short catchy words will do the trick.

Avoid hyphens, digits, etc. as possible as you can

Every company desires to make a deep impression as a professional business suite. From this point of view a domain name plays an important role. Because it introduces and represents your company profile everywhere on the online world, it must look professional. If you use hyphens, various digits or other signs in the name of website, you can even lose your potential clients because of impression they get at first sight. As most of them will consider that it’s not a serious and reputable company.

In other word, except letters, use various signs only when it’s just necessary, or you cannot find another alternative variant.

The domain name should correspond with the company profile

The third important criterion in choosing domain name is to take into account the features of the product or service you offer. The more the domain name fits your business profile, the more you have a chance to be popular to the online market.