Each month, a few crazy videos, gifs or blog posts go viral on the internet and the people who created them gain international praise for them. Some of the people who go viral even make deals with particular companies like Belle Du Jour or Bryanboy.
The reality is that nobody will tell if they will go viral or not. We all know that every ‘digital analyst’ has their opinion. But here are a few tips that might help your blog go viral.
Capture the zeitgeist
When Steve Jobs died, a ‘Mumsnet blogger’ Eliza Gray wrote a poem about him. Her poem had all the making of a viral one and got displayed on the screens in the Apple stores across the world. That is one way to go viral. Therefore, advertise your blog extensively, praise it, and let everyone know that your blog exists.
A small ask goes a long way
If you want your idea to trend, then you need to make sure that it’s easy to join in. For example a small activity that everyone can add to and that will go a long way. The Gallery at Sticky Fingers’ blog does just this – anyone can post a picture according to the weekly theme.
Get the giggles
People love to share funny and silly stuff. So try to share something that everyone can laugh at. Like the ‘Mumsnet blogger’ Cass Parkin’s spoof of 50 Shades of Grey.
Say it straight (from the heart)
Many blogs that go viral are silly, but they are intelligent and witty. If you can’t think of anything that matches this criterion, then use your personal story. This can bring in a lot of views if people find it interesting enough.
If you have a fresh take on your own life, and you blog it with honesty and wit, then you have the chance to go viral.
Network, network, network
If you have something to say, then share across the social media networks. Twitter, Facebook, YouTube, etc. The chances are that it will be widespread across the internet because your video was shared again and again. It is easy to do so; all you have to do is just post on the social platforms because it is in an easily sharable format. Just take the examples of the ‘Fenton video’ and ‘Gangnam Style’.
Making your blog go viral isn’t hard as most people think. However, if you don’t know what you are supposed to do, then, it can be an uphill battle for you. The tips revealed in this article will help you to make your blog go viral.
Don’t chase after traffic. Discover where the traffic is already going and get in front of it. Then redirect the traffic where you want it to go, directly to your profit centers.
Get Your Wisdom Right Here
So many online entrepreneurs chase after traffic. Even veteran online entrepreneurs get caught up in this potential trap.
Chasing after traffic is especially dangerous for the beginning online entrepreneur. They throw money after traffic by buying traffic before they know what they are doing.
This can lead to lots of money going out with nothing to show for it.
Listen. I’m not against paid traffic. I use it.
I just strongly recommend that you create a proven system that takes a new person from prospect to customer before you pay for traffic.
Especially since there are so many great ways to get high quality buyer traffic for
Let’s Look at This the Right Way
Your mindset about traffic is critically important. When you view traffic the right way you are much more likely to do traffic the right way.
Before we talk about what the profitable traffic mindset is, let’s talk a bit about what it’s not.
Profitable traffic is not a one time event.
I hear this often as an excuse for not being successful with traffic online.
“Well, I tried to get traffic like they said. I create a (fill in the blank) to get traffic and nothing happened. This traffic stuff doesn’t work!”
This traffic stuff does work, it just might be you didn’t work it right.
Driving consistent, evergreen buyer traffic is a life long task. I’ve been at this full time for almost 10 years now. I still make creating new traffic one of my daily revenue generation rituals.
The correct view is for the long haul, getting immediate, long-term and evergreen buyer traffic.
While looking at traffic the wrong way is one of the common traffic mistakes, there are 3 other big profitable traffic mistakes you need to be aware of and avoid.
As with lots of online success, there’s this myth about traffic. The myth goes something like this:
“Well really good traffic is for those people, and I’m not one of those people.”
On the surface it’s the magical thinking that profitable traffic and the success that comes with is just something that magically happens to a chosen few. And you are certain you are not one of the few.
This is at best a glorified excuse for failing, even for not trying at all.
At worst it’s a story some are committed to believing, because they are very committed, almost wed, to the notion that success is for other people, not them.
The reality is that every single one of those people who are enjoying successful traffic started with ZERO TRAFFIC.
Then they got the first person, then another, and then another and so on. They were willing to do the necessary things and work for the traffic they said they wanted.
Implement the correct and current strategies for building traffic, work at it, and you’ll enjoy lots of evergreen buyer traffic.
The bottom line is that building traffic works when you work, and when you work it right.
Here’s another big profitable traffic mistake: relying on only one source of traffic.
Many entrepreneurs do this silly thing around many issues in business. This mistake is so prevalent in fact that master marketer Dan Kennedy has said:
“The worst number in business is 1.”
Back when I was a therapist in private practice I build many sources of referrals, which is the same as traffic offline.
When I started writing a weekly relationship column for the local newspaper that quickly became nationally syndicated my practice exploded with referrals. I was full with a waiting list and was filling up the practices of colleagues as well.
It was very, very tempting to stop nurturing other long term traffic sources and to not build any other sources of referrals.
Knowing the worst number in business is “1” I continued to nurture all my other traffic/referral sources and build new ones as well.
I wrote that weekly column for the local newspaper for 10 years. When that column, a major referral source, ended I was not panicked or affected at all because I had continued building additional sources of referral.
The bottom line online is you want to make building traffic a life long daily pursuit so that you have multiple streams of traffic coming in from multiple sources.
Once you get good at generating consistent traffic it’s very easy to believe you can then go do the rest on your own.
And you will be able to do some.
The reality is that the profitable traffic game online is ever changing. It’s really too much to try to keep up with on your own.
For this reason and many more I will always have a coach and always be a part of a mastermind. I always want to have another set of trusted eyes on my business.
Other people whom you trust can always see the things you can’t see, simply because it’s your business and you can get too close to be able to see all your options.
The bottom line for you is to always have trusted eyes on the traffic generation part of your business.
The Power of Profitable Traffic
Remember when I said don’t chase after traffic, find out where the traffic is going, get in front of it, and then re-direct it exactly where you want it to go?
And where you want it to go is your profit centers like your blog, your opt in pages, your product resource pages as well.
Now let’s get you some traffic with your content, shall we?
The steps are simple really:
Step 1 – Choose a specific topic in your niche – Interestingly enough, the more specific you can make the topic, the more buyer traffic you will pull.
Cast too wide a net and the less high quality traffic you get.
Cast a specific targeted net and the more high quality buyer traffic you get.
Step 2 – Come up with the 3 most common mistakes most beginners make around that specific topic. These can also be mistakes everyone makes, beginners and veterans alike.
Step 3 – For each mistake talk about how the mistake is made and what it looks like, how easy it is to make. You want to avoid making your prospect feel bad for making this common mistake.
Step 4 – For each mistake include what to do instead. You are not giving away the farm here, just offering one small tip.
Step 5 – Include a call to action to visit one of your profit pages and get your content out on Social Media, your blog and LinkedIn.
Major congrats! You’ve just created and shipped an Evergreen Traffic Machine that will bring your immediate, regular and long term evergreen traffic.
Profitable Genius Tip
“An evergreen traffic machine a day sends buyer traffic your way.”
I promised you a “traffic genius tip” and here it is:
You want to make creating your evergreen traffic machines something that you do daily. While that may sound like a lot, when you see the results it will feel much easier.
As you’ll see ETMs come in all forms – some as simple, quick and easy as an info-graphic, along with some that take a little more time such as blog posts, articles and videos.
Building ETMs is one of my DRGRs – how’s that for alphabet soup?
Said another way – creating evergreen traffic machine to build waves of highly qualified buyer traffic is one on my Daily Revenue Generating Rituals. I recommend it becomes one of yours too.
Bonus Tip – Now that you’ve created one evergreen traffic machine, how would you like to be able to create as many as you want whenever you want?
I’m getting a few people together to show you how to create Evergreen Traffic Machines with LinkedIn – this is so absolutely powerful I’ve adjusted my entire content traffic strategy to focus on this single strategy.
Let me cut right to the chase here. I love internet marketing forums. Why? It’s simple, really. They’re like a living, breathing, fully interactive, completely up-to-date marketing course that you never have to pay for. You can ask questions, get multiple viewpoints, and gain exposure to some really dynamite resources that you would have otherwise never known about.
In fact, in this article I will be presenting you with 7 of my favorite benefits that anyone can enjoy when they simply become an active participant in an internet marketing forum. If you want to stop being on the outside looking in and start really gaining the knowledge, skills, resources, and connections that it takes to truly be a success online, then I know this list is going to excite you!
7 Secrets To Make You Rich With Forum Marketing:
Quickly Separate Fact From Fiction
There is a lot of conflicting information and advice out there when it comes to what really works and what doesn’t work. Additionally, there is a lot of outdated information regarding strategies that were once effective, but that no longer work at all.
Through forum participation, you can learn from people who are succeeding in the current IM landscape. You will be presented with points and counterpoints so that you can make an informed decision without having to implement a lot of time-sucking trial and error.
Learn the Fundamentals
There are always skills that need to be learned and mastered in this crazy online marketing world of ours. Even the best and most experienced marketers need to be reminded of the most basic things, from certain keyword research criteria to centering an image with HTML. You can always find these useful tidbits within a forum.
Promote Your Product or Service
Do you write articles, provide content, create graphics, or produce videos? Do you have an eBook or membership site? Well what better place to promote these things than in a forum full of people who need them? You can simply advertise your offering(s) in your signature, or create a WSO (Warrior Special Offer – Warrior Forum) and make a killing just from these things alone.
Building on the last point, you can also turn your fellow forum members into email subscribers by either providing them with something for free, or adding them to your buyer’s list once you’ve sold them something of value. List building is widely regarded as the single most valuable thing you can do for your online business, and internet marketing forums are a goldmine of fresh, targeted leads.
Do you want to explode the size of your email list? Are you looking for affiliates to promote your next big product launch or WSO? Do you need investors for your next big idea? There is simply no better place to find JV partners than in an internet marketing forum.
If you’re too busy, unskilled, or just plain disinterested in a certain task to spend your own time doing it, then there are always folks who are willing to do it for you. You can find freelancers to handle virtually any online task you can possibly need, from eBook creation to video production to blog posting to building backlinks to your website.
Enjoy a Sense of Community and Support
While this final benefit may not seem all that sexy at first glance, let me ask you a question. Is your spouse an internet marketer? Is ANYONE in your family or immediate circle of friends an online marketer? Chances are, you’re lucky if you personally know even one other person in this business.
Well, because most of the people we know are sensible and have jobs!
But seriously, we need to be able to communicate with other marketers who are in the same boat as us. It is important that we don’t feel isolated, unconfident, or just plain crazy. There are other people out there who can offer us hope when things don’t seem to be working out, encouragement when we feel like quitting, and common sense whenever we start veering off the path to success.
Ever wondered how those super successful Internet Marketers make all that money?
It’s really simple.. they know how to generate traffic cheaply and send it to high converting sales pages!!
If you are searching on Google the same exact key words that I am searching, chances are NO – you are not seeing what I am seeing.
I am in New York City and you might be in Kalamazoo, Michigan so Google looks at our IP addresses, which tells them where we are and they adjust the results according to our location.
Next Google looks at what your search history reveals and attempts to work on assumptions that would be relevant to you according to their calculations. They are doing the same thing for me.
Then add into the mix Google Instant and possibilities start to show up before you finish typing as to what you might be looking for based on those factors mentioned above and other factors such as the most popular websites.
If you are searching at 10 am and I am searching at 3 pm then real time results are certainly going to vary based on that 5-hour difference and Google takes that into consideration and offers results based on real-time activity as well.
So you are not going to see what I see when we search the same exact key word or phrase.
Add to that Google Instant is now taking up valuable ATF (above the fold) real estate, if you were hoping to get first page visibility after all your SEO work, you might be pushed down to BTF (yep – below the fold) or even worse, page 2.
So what is a website to do to be seen these days?
If becoming the most popular brand in the universe isn’t yet achievable then I would begin to focus on Google stuff. Yes Bing is making headway and other search engines still hold a foot in the search game but for now, at least for now, Google still holds the lion’s share of search. So let’s focus on Google for this post. The following are some things that Google likes, not in order of importance as much as the order of my random thought patterns. And let’s be real – if Google likes it, then you have a chance.
1. Google loves video so start posting videos
YouTube, Vimeo and Ustream are some sites to consider. If you are self hosting or third party hosting videos I would suggest copying them over to one of the main video sites to gain traction. And if you want to make Google really happy, YouTube keeps it in the family.
2. Google loves real time
Are you tweeting yet? This is the best tool to keep a steady stream of real time activity. Start thinking about keywords, topics, article sources to share and start tweeting today. Know that Google pays attention to your credibility and that is measured by RT (retweets) and conversations with other Tweeters indicated by @name. So Tweet in earnest not in vain (promo only).
3. Google loves places
Get a Google places account. They love coupons so they can add value to their searchers. And Tags – yes Google will let you set yourself apart on the map if you pay to Tag – that runs about $25/month.
4. Google likes you to play with their toys
Try using Google Docs it is actually pretty handy for file sharing or getting your info on the go. Google calendar might be a solution or even a cool application on your website.
5. Google analytics and webmaster
Google likes it when you tend to your website so be sure to install Google analytics and have a webmaster account that you actually look in on from time to time.
Google loves to read your mail so make sure you have a Gmail account. I use mine as a receptacle for the dozens of newsletters and blogs I subscribe to.
7. Google loves their maps
Please make sure you have one for your location on your website.
8. Google loves bloggers
Since they have a vested interest in blogspot you might want to consider using blogspot. I am a believer that a blog belongs on your website and so I might give this one up.
9. Google loves fresh content
That is where a blog on your site is helpful. Other ideas are changing up a section on your home page with news about your company or in your industry, getting some PDF files and other shareable downloadable content – Google likes it when you play nice and make things available to their searchers.
10. Google loves fast loading websites
So, go back and clean up your code, ditch the flash, cut down the amount and size of your photos and check out anything that might be slowing your load times down.
11. Google loves tags
They really like it when you make their job easy so double back and look at your code. Hopefully you are using CSS by now and so make sure your H1 tags are keywords; have a keyword rich and well-written meta description.
12. Google likes real word page names
That means if you have dynamic pages that generate a lot of phooey like ##&^236.html well that doesn’t help Google at all. Make sure page names are words, particularly keywords and oh don’t have all the words run together or use underscores to separate the words, Google is fond of hyphens. Your page name should look like page-name.htm and not page_name.htm or page%$###.htm.
13. Google likes links
Lots and lots of links. But they must be good links and they must be text base links. Reputable directories are a good start. Getting other relevant sites to use your keywords and link to your site is worth a pot of gold or maybe two pots if it is a well established website.
14. Google loves well trafficked sites
Get visitors coming and keep them there because Google pays attention to how long their searchers actually stay on your site and how many pages they explore.
15. Google loves commitments
If you have a domain name expiring soon go ahead and renew for generations to come. Ok, well at least for a couple of years.
16. Google likes deep thinkers and many pages
I realize that the more pages you have the more money you might have to spend and certainly more time thinking about what you are going to put on those pages but think hard. Come up with a site plan that makes sense and gives your visitors information in a logical arrangement.
17. Google likes directions
Give your visitors an HTML site map and make sure you submit an XML site map directly to Google.
18. Google likes breadcrumbs
These are the little text navigations at the top of a page that indicate where you are on the site in the scheme of things. It might look something like: home > food > meat > organic. Your web programmer can set that up for you if you don’t know how to program.
19. Google really likes alt tags
They still can’t read photos so remember to give your images alt tags and use keywords. Rather than using a generic word like image.jpg try using a keyword for instance organic-meat.jpg. Yes the hyphens work well here as well.
20. Google likes to know you are real
install hcards or at least make sure you have address and phone numbers visible on your site.
The point is that search engine optimization is undergoing radical changes and shifts and I have no idea where PPC is going to wind up in the scheme of things – neither do the experts at this point, they are all in wait and see mode from what I can tell. So follow these basic rules:
Have a clean coded, well organized, keyword relevant website.
Provide good content on your website.
Blog and post updates regularly.
Get social – use Twitter, Linkedin, Facebook and other sites that give you the opportunity to engage with the world at large. No more hiding behind your desk Mister / Missy!
Don’t resort to black hat techniques or link farms – not only does Google not like that, well they can shut you down!
Read other people’s blogs and comment where it makes sense and when you can offer insight or add to the conversation.
I invite you to start right now, comment on this blog post – add in some of your suggestions or feel free to refute mine. Let’s get the conversation and links back to your site going!
Even though many marketers consider e-mail as being obsolete, it is still an effective way to promote your business and connect with new audiences. According to a survey around 60% marketers believe that email marketing is 4 times more effective than any other technique. It is the best way of gaining trust, building a brand and retaining customers from all around the globe. For this, you don’t need to spend a huge amount to manage this campaign. Here is the list of the top 5 WordPress plugins that helps you to complete this task in the easy and quick manner.
This will give you an opportunity to easily customize the form you want to display on your site. You just need to install it and start customizing slide in, footer bar, a light box, etc. The reason behind its popularity is its exit intent pop-up. This pop-up helps to catch the attention of customers and ask them for subscribing to your mailing list before they leave your website.
Another outstanding plugin offer by WordPress is LeadPages, it allows you to create custom landing pages for your website by using templates and joining them to your e-mail list. Moreover, it also offers various modules that allow you to create custom opt-ins that allow the visitor to directly subscribe to your email list.
This is one of the most popular and highly appreciated e-mail marketing platforms, which just now connects with WordPress website. It is very easy to install and after installation, it allows you to create simple forms for your website and also design e-mail newsletters by using ready-made templates.
Attention Grabber Plugin
This is one of the most effective ways to attract the attention of your visitor toward your e-mail subscription when they visit your site. The best part about this platform is that it offers numerous features to you and also gives you an opportunity to easily track sign-ups on your website.
SumoMe’s List Builder
Last but not the least plugin offer by WordPress is SumoMe’s List Builder. It helps you to grab the attention of your customer at the time when they are about to leave your website. Most of the people confuse it with OptinMonster, but it is totally different. It is very flexible and allows you to share your content, image, video or any other media easily to social media channels. It also integrates with e-mail marketing channels easily to reach a huge number of audiences.
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